The new application will allow Apple Watch users to optimize credit card rewards for each purchase with a simple tap of the wrist. Users will be able to download the app immediately upon unboxing their new Apple Watch, and can access it for free by creating a Wallaby account.

Wallaby for Apple Watch combines the convenience of wearable technology with the inherent usability of Wallaby's credit card intelligence and recommendations, making it easy to check credit card recommendations at the register and glance at card balances before making a purchase. "Earning credit card rewards shouldn't be a hassle," said Wallaby Founder and CEO Matthew Goldman. "The Apple Watch will make it simpler and less intrusive than ever to optimize rewards on every purchase, and will keep vital information such as credit balances handy to help consumers avoid fees."

The forthcoming Apple Watch will allow consumers to access information and view alerts with unprecedented ease, making it a natural fit for Wallaby. Wallaby's credit card optimization solutions have carried over to a broad range of form factors and feature sets including Android Wear, Pebble, and Samsung devices, proving the company a leader in wearables.

Wallaby for Apple Watch brings consumers the power and accuracy of CardBase™, Wallaby's proprietary database of more than 2,500 credit card profiles, by simply glancing at their wrist. Wallaby for Apple Watch recognizes the user's location and automatically serves up an unbiased recommendation on which credit card the consumer should use for a given purchase. Suggestions are based on the user's preferences, whether these are to gain more rewards or cash back on purchases. Through Apple Watch, consumers can access card recommendations, current credit utilization and available credit balances quickly and securely.

After installing Wallaby on their Apple Watch, users launch the app and immediately see which of their credit cards is best to use for a given transaction. The app recognizes the user's location and provides an instantaneous recommendation to help them achieve their financial goals.