Dominiquini, who previously held chief marketing officer roles at Evite, BuySeasons and Sears Holdings Corp., is expected to transform the bank's marketing team into a data and analytics driven group, with a focus on providing clients a consistent experience in all of the bank's channels. She will report to BBVA Compass Chief Digital Banking Officer Jeff Dennes.

"We expect Jennifer to make an immediate contribution to our transformation efforts," Dennes said. "Her depth of experience in data-driven marketing and e-commerce strategy and execution will make our team increasingly agile and help us achieve our goal of being the best bank in the 21st century."

While chief marketing officer at Evite and BuySeasons, Dominiquini oversaw all e-commerce, user experience, creative and marketing activities for the two Liberty Media companies, where she relied on a combination of data and analytics to optimize digital marketing and improve the companies' performance.

Before Evite and BuySeasons, Dominiquini was the chief marketing officer for multiple divisions of the Sears Holdings Corp., where she worked to ensure a seamless experience for customers across all channels and grew the divisions' e-commerce businesses. She began her career in internal business consulting with Monitor Group, Strategos and Prophet and honed her international business acumen driving growth initiatives for clients throughout Europe, Brazil and the Americas.

Dominiquini graduated from the University of Scranton and was a Fulbright Scholar in Uruguay. She also holds a Master of Business Administration from the University of Chicago. Dominiquini will reside in Houston.

In March 2014, BBVA Compass announced the formation of a Digital Banking unit, whose primary goals are to accelerate the bank's digital transformation and boost development of new digital businesses.