Today, consumers want a fast, simple and secure purchasing experience whether they are in store, at home or on the street, whatever the device or technology. All this increases complexity for merchants eager to build a unique consumer experience with a simple and seamless purchasing experience for all distribution channels: in store, on line or mobile. Finalizing sales as soon as consumers have made their purchasing decision, whatever the point of interaction and in a way that supports their brand promise, is critical to merchants.

Ingenico Payment Services has successfully managed to combine payment transactions into a single back-office interface consolidating both card present and card non present flows. As a result, merchants will access consolidated KPIs such as on-line transaction successful rate or average basket value, through a unique web interface.

This achievement paves the way for new cross-channel payments solutions which will be available in Q1 2015, allowing retailers to:

• offer consumers a seamless payment experience whatever the channel,
• increase in-store and online conversion rates,
• engage consumers whatever the point of interaction.

We are very satisfied with these first cross-channel transactions, which demonstrate how our time-to-market advantage helps merchants’ adapt to new challenges in today’s commerce” said Pierre-Antoine Vacheron, VP Europe-SEPA, Ingenico Group. “This is a significant first step towards our comprehensive cross-channel offer which is to be launched in Q1 2015 and aims at eliminating the borders between all channels. Today more than ever, Ingenico Group is committed to continue to simplify payment for merchants and being their trusted partner to empower commerce”.