The agreement enhances the bank’s current customer communications strategy, while ensuring the ability to deploy mobile capabilities across multiple channels, including SMS, MMS, web, social networks and mobile app push notifications.

Banco Santander will use Mobile Engagement for Customers to support the effective delivery of email communications to its customers. As consumers in Uruguay continue to adopt a mobile-first approach to banking, the solution will enable Banco Santander to scale its communications and deliver mobile-centric customer experiences across multiple channels through a single platform.

“Good customer communications is critical to providing great customer service,” said Pablo Gaudio, Gerente de Distribución, Banco Santander Uruguay. “We needed a comprehensive solution that would ensure the quality of service we need as well as scale with our business as we grow. The Syniverse solution supports our immediate needs for more effective email communications and ensures that we have the right tools in place as we extend our communication strategy across new channels.”

With Syniverse Mobile Engagement for Customers, companies can use subscriber data to enrich the experience for their opted-in customers through secure real-time mobile campaigns and notifications such as loyalty programs, coupons, surveys and  contests. The solution makes it easy for companies to create custom campaigns to connect with customers via multiple channels.

“Banco Santander Uruguay is ensuring its long-term success by selecting Syniverse,” said Alfred de Cárdenas, President, Enterprise and Intelligence Solutions, Syniverse. “As the demand for anytime, anywhere, mobile-first experiences increases, omni-channel capabilities will enable the bank to rapidly scale its communications seamlessly, without compromising on quality.”

Banco Santander joins a growing list of global companies connecting to Syniverse’s mobile cloud solutions including MasterCard, swanbay.tv and Myriad.