Elektron Direct Feed provides customers with high-performance access to real-time market data sourced directly from individual trading venues in a standardized, reliable and flexible format.

Firms focused on smart order routing and algorithmic trading rely on consistently high-performance, low-latency market data to route trades to the venue offering best execution. These firms also require market data in a standardized format to ensure full price transparency across venues.

Elektron Direct Feed is a hybrid solution offering hardware acceleration to achieve low latency and software optimization for recovery and static data mapping. This approach ensures customers receive a fast and robust real-time data feed which can be installed and integrated into their applications quickly and easily. Its use of configurable, multicast FPGA technology for real-time data processing also means that multiple direct feeds can be supported on a single server, reducing a firm's infrastructure and operating costs.

Covering US cash equities initially, Elektron Direct Feed will deliver a standardised, full tick, full depth of book solution. Over the course of 2014 and 2015, Elektron Direct Feed will supply data from US futures and options exchanges as well as expand its coverage of European venues.

"The launch of Elektron Direct Feed further demonstrates our commitment to offering our customers best in class data solutions," said Mike Powell, managing director for enterprise capabilities, Financial & Risk, at Thomson Reuters. "Elektron Direct Feed has been designed for those customers for whom speed and agility are key components of their trading strategies as they seek out the best prices for their clients."

Elektron Direct Feed uses FPGA technology from Celoxica. This partnership brings together data delivery expertise from Thomson Reuters with specialist hardware acceleration technology from Celoxica. As a leading provider of products using FPGA-based architecturetectures, Celoxica has been at the forefront of advanced computing technologies for over ten years.

Thomson Reuters also offers a consolidated feed, Elektron Real Time, which together with Elektron Direct Feed allows it to provide customers with real-time data in the format and latency best suited to their trading needs.