The card, which can be topped up via mobile, will also function as a payment account in the SEQR-app and the US will be the first market to launch.

Retailers are looking for a "Starbucks solution" where you get your customers to use a reloadable so called closed loop card, at a low transaction cost while rewarding loyal customers and driving in-store traffic. That's exactly what SEQR together with InComm now can offer any retailer in the US, says Seamless CEO, Peter Fredell.

InComm offers stored-value cards from more than 500 brand partners in the US. The collaboration opens up InComm's large client base and enables stores to digitizetheir gift cards. Research* shows that 46% of Americans are interested in storing digital gift cards on their phones and 40% preferto have a digital gift card scanned from their phone rather than carry an email printout. Through the collaboration consumers will be able to purchase digital gift cards, digital music, movies and books, directly in the SEQR-app.

"We're pleased to partner with Seamless to provide retailers with new commerce solutions to help drive customer foot traffic in-store," said Dave Etling, Senior Vice President of Sales and Account Management for InComm Digital Solutions. "By offering consumers an expanded selection of digital stored-value products and digital content, retailers can foster loyalty among a customer-base that's constantly on-the-go and looking for new ways to purchase favouritesongs, games, gift cards and morefor themselvesand others."

The partnership will result in significant savings for merchants in production and distribution costsand will have a very large effect in creating loyalty to drive customer acquisition. The consumer experience will be much smoother thanks to the much simplified way to make payments and top up your card directly in the SEQR-app, Peter Fredell continues.