The merchants cover all sectors of Italian commerce, such as tourism, fashion and technology. They include many important and well-known brands from all major industries.

Italian citizens will now be able to pay for goods and services directly from their bank account, which is simpler and safer than some of the payment methods they use today.

The merchants will have a new way to collect funds with reduced fraud risks and greater certainty. They will also be able to collect funds from across Europe where banks have implemented MyBank.

"MyBank is a great solution that is growing steadily. A boost such as this clearly takes us to the next level of market visibility.This combined with the upcoming adoption of MyBank by the Italian government will place MyBank in the public consciousness as a way of paying that is really for everybody." John Broxis, Managing Director, MyBank.

"MyBank has impressed us with its great conversion rates and ability to handle amounts that are too high to be easily settled via other methods of payment." Alessandro Bocca, Head of Online Payments, Banca Sella.
MyBank is simple and secure and is already available to millions of European bank account holders.

MyBank Mandates, which will support the electronic management of SEPA Direct Debits, will be launched in October 2014.