The Dime Savings Bank of Williamsburgh (the "Bank" or "Dime"), the wholly-owned subsidiary of Dime Community Bancshares, Inc. (NASDAQ: DCOM) (the "Company"), today reported the launch of its new mobile banking product, Dime Mobile Banking, which allows users to pay bills, transfer funds, and check on account status from the convenience of their smartphone.
In addition, the mobile deposit capability allows users to photograph their checks and then transmit the deposit to the bank through their mobile device.
For iPhone, iPad and Android devices, the free Dime Mobile Banking apps are now available at the Apple App Store and Google Play Store. For more details, please visit our website, dime.com.
"With the activation of mobile banking, Dime now offers a full suite of digital banking channels for customers who prefer to bank from their home, at the job or on the move," said Terence Mitchell, Chief Retail Banking Officer. "Dime Mobile Banking clearly strengthens our position in the marketplace," he added.
Prior to the launch, Dime generated excitement about mobile banking through "Coming Soon" teaser announcements in customer statements, on the dime.com website, and via email.
Beginning on May 27, 2014, Dime will move into a full-scale branch rollout and market promotion. Featuring the headline "Say 'Hello' to your money," branch promotional material and signage will make a colorful splash, announcing the arrival of Dime Mobile Banking.
"We are utilizing two life-size mobile banking characters positioned to greet customers upon arrival, and a wide variety of supporting signage," said Larry Kinitsky, Senior Vice President - Marketing. "In addition, we have designated mobile banking experts at each branch, dressed up in colorful 'Say "Hello" to your money' t-shirts, who will encourage customers to sign up for mobile banking." Around each Dime branch trade area, mobile billboards will be used to create awareness about Dime mobile banking.
Dime Mobile Banking is a continuation of the Bank's strategy to extend Dime's eBanking platform to include online banking, mobile banking, bill pay and remote deposit, and to increase remote access usage with existing customers. In late 2013, the Bank successfully implemented a major conversion of its online banking system and branch automation software.