27 November 2015

FIS taps pre-paid cards and mobile for GenNow

10 April 2014  |  1468 views  |  0 Source: FIS

Attracting and retaining young and mobile consumers is a highly competitive environment, particularly for financial institutions. FIS™ (FIS), the world's largest provider of banking and payments technology, today announced a new solution that allows banks and credit unions to compete effectively with alternative financial services.

While often currently overlooked, young, mobile and entrepreneurial customers provide a large and growing market, as well as the opportunity to build long-term banking relationships as Generations X and Y become the main earners in the U.S. economy.

FIS GenNOW™ Financial Services allows financial institutions to capitalize on these customers by providing real-time access to funds via mobile or prepaid cards. GenNOW customers can easily track their spending and manage their finances on the go, as well as:

Load money to their prepaid cards through a mobile app and have immediate access to their funds
Make expedited bill payments using a mobile app and avoid late payment charges
Track spending and balances with personal financial management tools and alerts
Get rewards for usage and meeting budget and savings goals
Receive real-time notifications of offers reflective of their buying habits and interests

Watch GenNOW in Action

A turnkey, brandable solution, GenNOW enables financial institutions to effectively compete in a disruptive market where their customers are being lured to conduct alternative financial services outside of the traditional banking system. By offering a GenNOW account, financial institutions will be able to capture new revenue and retain customers with state of the art financial services and tools.

"One in four U.S. households conducts at least some financial transactions outside of the mainstream banking system," said Bruce Lowthers, EVP, North American Card Solutions, FIS. "When you consider those numbers, and the long-term opportunities available to banks and credit unions who reach out to the customers GenNOW focuses on, this is a key driver of consumer engagement, growth and future business."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Related blogs

Create a blog about this story (membership required)

Related company news


Your browser is unable to support Flash files.

Who is commenting?

Finextra Member Commented on: EPC publishes proposal...
Finextra Member Commented on: EPC publishes proposal...

Top topics

Most viewed Most shared
BBVA buys 29.5% stake in Atom for £45...
7740 views comments | 34 tweets | 41 linkedin
BNP Paribas to test contactless payment di...
6046 views comments | 17 tweets | 25 linkedin
Former Barclays chief forecasts massive jo...
5789 views comments | 27 tweets | 30 linkedin
Hilton confirms data breach
5325 views comments | 11 tweets | 17 linkedin
Alternative payment methods challenge plas...
5168 views comments | 21 tweets | 23 linkedin

Featured job

£100,000 basic, £180,000 OTE + Benefits

Find your next job