Maplin, the UK's biggest specialist retailer of consumer technology and gadgets, is stocking the device in all 213 of its stores as well as selling it via its online store (www.maplin.co.uk).

The card reader, which allows users to accept card payments via a Bluetooth connection to their smartphones or tablets, will retail at £59.99.

iZettle, launched in the UK in 2012, is a popular choice for small businesses and sole traders who demand fast, secure and hassle free card payments. iZettle's service consists of an app and a reader which combine to process card payments. It also provides free analytics tools to help small businesses spot sales opportunities and identify loyal customers.

"Maplin is proud to be the first retailer of its kind to bring a 'pay as you go' mobile payments device to the UK high street," said spokesperson at Maplin.

"We know that amongst our customers there are tens of thousands of people who run their own business and have missed out because they haven't been able to take card payments. iZettle's mobile payment solution empowers people to take payments whatever type of business they have, wherever they are."

"It's fantastic to bring iZettle directly to Maplin's customers," said iZettle's UK MD Jens Munch. "We know that Maplin's staff are the perfect fit to sell iZettle because they share our passion for gadgets and technology. Now anyone can walk into Maplin and buy all the technology they need to set up a business. Whether you are trying to monetise your hobby or start your dream company, iZettle gives you the tools that were previously only available for large businesses."

iZettle's card reader is compatible with all major credit and debit cards including MasterCard, Visa and American Express. There are no set up fees or contracts. Customers pay only when they use iZettle. Transaction fees start at 2.75% and reduce to 1.5% for those with a high sales volume.