ReD, a specialist, global fraud prevention company, and Alpha Payments Cloud, (APC) a cloud-based payments solution provider, have announced a new partnership designed to support acquirers and merchants as they drive secure cross-border ecommerce growth.
The partnership will make ReD's highly regarded, real-time fraud prevention service, ReD Shield®, available to Alpha Payments Cloud clients across North America, Europe, Asia Pacific and Latin America, via the APC Product Hub.
Oliver Rajic, CEO at APC, commented: "With cross-border ecommerce already exceeding $300 billion, and global online trade expected to hit $1.4 trillion by 2015, it is important for merchants to become more agile and offer international services, in order to remain competitive and drive continued revenue growth. APC can equip domestic acquirers with the tools and services they need to support their merchants as they expand internationally, by connecting them with best-in-class solutions relevant to each market. By integrating ReD Shield with our cloud-based solution, we are enabling our acquiring clients to provide their merchants with access to a well-established, global fraud prevention solution. ReD Shield can effectively underpin their merchants' expansion plans, allowing them to safely explore new markets and drive revenue growth while minimising their exposure to the risk of fraud."
Manish Patel, Regional President, EMEA at ReD added: "For merchants operating cross-border businesses, or looking to expand into new territories, fraud detection and prevention can be particularly challenging. It's important to have access to relevant tools and advice which can help implement fraud prevention strategies, based on local market knowledge and fraud trends. Working with APC allows us to extend the reach of our ReD Shield solution and provide acquirers and their merchants with access to valuable trend information and fraud data - and the ability to tailor their rules accordingly, to ensure fraud strategies are optimised for each market. This approach not only minimises risk but also helps to create a positive experience for new customers as merchants establish themselves in new geographies."