The CashlessWay's directive approved the membership of Edenred Italia, Bassilichi and payleven as associates and ABI (Italian Banking Association) as honorary member.
The Chairman, Geronimo Emili, also announced two new entries in the Advisory Board (now composed by 14 experts): Giulia Araguena, lawyer and author of "Bitcoin: l'altra faccia della moneta", the first legal essay in Italian about the cryptocurrency, and David Wolman, American journalist for Wired and author of "The end of money".
CashlessWay, just after 4 months from the foundation, has now 7 important associates, the new ones are adding to the previous: TAS, Unione Nazionale Consumatori (Consumers National Union) and Roma Capitale Investment Foundation.
CashlessWay Association, Global Hub for ePayment Culture, was born in November 2013 and aims at promoting the epayment and stimulating a more responsible use of cash. Even before its official birth CashlessWay was active in the business with the No Cash Day, with the patronage of Italian Government and Ministry of Economic Development, Waroncash.org the first Italian news website about epayment and many other activities as the #Nocashtrip, a travel without cash.
CashlessWay also works in the public affairs area: in January the Association organized the first "Congressional hearing" in Italy for the official presentation of the Boccadutri's Bill about epayment, at the hearing the most important Italian companies in the industry were invited to have a debate with the legislator to improve the bill.
Marco Bassilichi, Chairman of Bassilichi SpA: "We decided to become member of CashlessWay because we are certain it is essential a real and continuous collaboration to spread the culture of digital payments. Institutions, authorities and companies need to share ideas, to openly debate and to promote united actions for training and communication aimed to raise the knowledge of the business opportunities that epayment could give to Italian economy. CashlessWay is the incubator where Members, as Bassilichi, a big player of the monetics industry, can carry wisdom and experiencnce to pursue the common objective: to promote the use of no cash payments."
Andrea Keller, CEO of Edenred Italia: "For the last Working Paper of the Competitiveness Institute the expansion of digital payments in Italy would create an exponential growth: with one more million cards Italian GDP would increase of 0,65% and the shadow economy would decrease of 0,36%. Besides, the epayment evolution could create new businesses and jobs. Edenred is on the frontline of the payments evolution creating digital service platforms for the B2B market and supporting strategic partners as CashlessWay to spread a digital epyament culture common and sustainable"
Alberto Adorini, General Manager of payleven Italia: "We are always committed in the creation and development of a no cash society. The use of epayment is linked with high levels of economic development and mpayment gives purchase and interaction experiences with the costumers totally unimaginable just few years ago. We need to explain this pivotal innovation to the users and, as new Member in CashlessWay, we are proud to work with important institutions to make real our vision."