28 November 2014

McDonald's rolls out Seamless mobile payments in Sweden

10 March 2014  |  2318 views  |  0 Source: Seamless

McDonald's Sweden decided some time ago to offer their customers the possibility of paying with their mobile.

Today the mobile payment solution SEQR is available at restaurants across Sweden and guests make purchases by scanning the unique QR-code displayed at checkout and enter their personal PIN-code. Now SEQR's payment solution is being integrated with the existing McDonald's app, which is one of Sweden's most downloaded, with approximately half a million active users a month.

SEQR's self-developed technology bypasses the card companies and is independent from phone operators. This means that it can be applied to almost all payment situations; in-store, e-commerce and mobile. McDonald's has long been in the forefront of digital initiatives and has now became one of the first companies to integrate SEQR in its own app. In order to pay guests simply choose SEQR within the McDonald's app which then opens up automatically. If the user has not already downloaded SEQR they will automatically directed to Appstore/Google Play.

"Today 65% of Swedes use a smartphone and many companies have developed their own apps in an attempt to meet consumer demand and create brand loyalty. However, these apps have until now not had the possibility of integrating the actual consumer payments. Like McDonald's, restaurants and other merchants have the opportunity to integrate SEQR in their apps. Online magazines, for example, can easily sell content directly to consumer via their mobiles," says Anders Forssten, Global Marketing Manager for Seamless, the company behind SEQR.

To highlight the integration, SEQR and McDonald's are initiating a campaign together offering users a Cheeseburger for 1 SEK (10 eurocent) when paying with SEQR.

"We always want to deliver the best service to our guests, both in our restaurants and in our app. The app already included information on offers and our menu, complete with nutrition and allergy information, and engaging campaigns. Now our Swedish guests can also make smooth and fast payments through the app," says Kajsa Dahlberg, Head of Digital Engagement for McDonald's Sweden.

Today, SEQR is the only mobile payment solution on the Swedish market that allows consumers to pay in stores and online. In addition to making payments, users can transfer money (P2P), save receipts digitally, connect loyalty programs, pay for parking and redeem offers through digital coupons. 

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