Mobile billing and messaging company, txtNation has launched an improved customer flow for mobile billing in Sweden, enabling 'Single Click' with WyWallet, in a push to optimise their payment experience for the mobile web.
The necessity for improved flows has come about from client feedback following txtNation's work in the iGaming, Dating and PPV / VoD industries.
Recent studies have found that over 50% of the Swedish population access the internet on their mobile handsets, with the figure expected to jump to over 60% in 2015. The population of the country is around 9.5 million, with a mobile penetration rate of 149%, meaning there is still a lot of growth in mobile internet use likely to happen in the next few years.
The improved 'Single Click' mobile billing option allows for an optimum payment experience when used on mobile web (or WAP). txtNation has already launched 'Single Click' payment flows in several markets and is set to offer the service in more countries over the following months.
txtNation now is now launching its first clients with the 'Single Click' flow, allowing them to take advantage of this lucrative mobile market.
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© Finextra Research 2014