29 November 2015

Fiserv granted Predictive Scores-related patent

03 March 2014  |  1002 views  |  0 Source: Fiserv

Fiserv (FISV), a leading global provider of financial services technology solutions, today announced that it has been granted a patent by the United States Patent and Trademark Office for a non-sufficient funds (NSF) optimization process in its Predictive Scores solution.

Predictive Scores allows financial institutions to analyze and identify the customers or members who are most likely to respond to marketing initiatives, optimizing the revenue potential of each customer or member by understanding which products and services they are most likely to buy. Through sophisticated analysis, Predictive Scores delivers highly targeted lists that improve marketing campaign results and increase the return on marketing investment.

The newly patented process provides Best-Next Actions for financial institutions to reduce attrition among customers who are most likely to incur NSF fees. By helping customers recover from NSF, financial institutions are better equipped to retain customers and reduce losses from charge-offs.

"As a leader in predictive analytics and enterprise performance management, we are continually developing new and proprietary methods to help financial institution marketers leverage their most valued asset—consumer knowledge and data," said Don Hopper, director, Predictive Analytics Services, Fiserv. "This patent provides an example of the innovative ways Fiserv allows clients to use insights from Big Data in conjunction with predictive analytics to optimize customer relationships and improve financial performance for our clients." 

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Related blogs

Create a blog about this story (membership required)

Related company news


Related company information

Fiserv, Inc.

Top topics

Most viewed Most shared
BBVA buys 29.5% stake in Atom for £45...
7903 views comments | 34 tweets | 41 linkedin
Former Barclays chief forecasts massive jo...
6504 views comments | 29 tweets | 32 linkedin
BNP Paribas to test contactless payment di...
6196 views comments | 17 tweets | 25 linkedin
Hilton confirms data breach
5552 views comments | 11 tweets | 17 linkedin
WeChat launches mobile wallet in South Afr...
5528 views comments | 17 tweets | 15 linkedin

Featured job

up to £95K base, £190K OTE, benefits
London, UK

Find your next job