Expanding its digital content service offering, Live Gamer, Inc. ("LGI") has partnered with MasterCard to incorporate MasterPass, a digital payments service that allows consumers to use any payment card or enabled device to discover an enhanced shopping experience.
The expanded offering provides LGI's customers in the digital content and interactive entertainment industries in North America and Europe the opportunity to provide their consumers a convenient and secure payment option via the web or on a mobile device.
With MasterPass, shoppers can pay for the things they want with the security they demand, through the simple click of a mouse, touch of a tablet or tap of a smartphone. Shoppers' preferred payment and shipping information is securely stored within the digital service, which is readily accessible when they click on the "Buy with MasterPass" button and log into their accounts. This faster, more efficient experience leads to less shopping cart abandonment, increased sales and enhanced consumer loyalty.
MasterPass is available immediately for LGI customers and easily integrates into both the Elements and Pay+ platforms.
"MasterPass was developed to meet the evolving payment needs of the new digital commerce ecosystem in which consumers expect the same secure and convenient payment experience regardless of where or when they're making a purchase," said Ed Olebe, Group Head, U.S. Emerging Payments, MasterCard.
"When it comes to digital content, consumers are extremely particular in getting what they want, when they want it. The greatest benefit of working with MasterPass means that we're able to remove the complications from the transaction process so that the consumer can get what they want faster, which is a top priority for the content provider," said Andrew Schneider president and co-founder of Live Gamer.