04 August 2015

Wirecard extends BLE development to vouchers and loyalty points

20 February 2014  |  1026 views  |  0 Source: Wirecard

At this year's Mobile World Congress in Barcelona, Wirecard AG will be presenting the expansion of its Bluetooth low energy payment technology to include integrated vouchers and loyalty schemes.

Bluetooth low energy (BLE) radio technology facilitates contactless data transfer at a distance of up to 10 metres. Using micro transmitters ("beacons"), BLE provides location-based services that are communicated to the point of sale for mobile marketing activities. As soon as a customer comes within the range of the beacons, retailers can take advantage of an additional communication channel and send personalised offers to the customer's mobile device. These include discounts, special offers and loyalty schemes that are directly related to the customer's current location within the store. BLE has already been integrated into a number of Apple, Google and Windows smartphone operating systems.

"As one of the first payment companies in the world, Wirecard consistently relies on the BLE standard and connects mobile payment with mobile marketing and value added services. We are setting new benchmarks in the field of contactless mobile payment with this solution," commented Jörn Leogrande, Executive Vice President of Mobile Services at Wirecard. "We are convinced that Bluetooth low energy will establish itself as an additional standard for data transfer."

Retailers can reach their customers directly via new communication channels using BLE payment technology and approach them with targeted loyalty offers. Any marketing campaign can be controlled very simply by personalised, real-time apps that offer payment and value-added services.

Wirecard will also be presenting the entirety of its Mobile Wallet platform at the Mobile World Congress, starting with technical solutions for contactless payment such as NFC and QR codes, to Mobile Wallets and innovative M-POS products and services, such as the Mobile Card Reader.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Related blogs

Create a blog about this story (membership required)

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
ING Bank introduces voice-activated mobile...
11175 views comments | 28 tweets | 32 linkedin
Will Uber be the Uber of banking?
9357 views comments | 41 tweets | 32 linkedin
MasterCard to connect Europe to Samsung Pa...
6834 views comments | 20 tweets | 16 linkedin
Payments and capital markets sectors domin...
6812 views comments | 17 tweets | 19 linkedin
Deutsche Bank backs blockchain potential
6754 views comments | 32 tweets | 18 linkedin

Featured job

to £100K base, double OTE, stock options
London, UK

Find your next job