As adoption of EMV technology continues to gain momentum globally, EMVCo has witnessed growing participation in its Associates Programme with nine new organisations joining in 2013.
Launched in March 2010, the EMVCo Associates Programme provides the global payments community with a platform to engage in the work of EMVCo, a global technical body which is collectively owned by American Express, Discover, JCB, MasterCard, UnionPay and Visa. The programme encourages participants to provide input into the enhancement of existing, and creation of future, EMV Specifications for payment technologies.
ISIS®, McDonald's Corporation and PAX Technology have joined as Technical Associates. These participants will focus on making contributions to technical and operational issues connected to the EMV Specifications and related processes.
Poste Italiane, Rede and United Nations Federal Credit Union (UNFCU) have joined as Business Associates. This engagement level is open to payment service providers, otherwise defined as payment card issuers and acquirers, carrying the risk of payment transactions, as well as their representative associations and networks. Within this category, these organisations will provide EMVCo with input on strategic business and implementation issues related to the use of the EMV Specifications.
National Credit Card Center of R.O.C., Pan-Nordic Card Association, and Verve International have joined in both a Business and Technical Associate capacity.
"We are delighted to see a broad spectrum of new organisations join and contribute their unique, individual expertise to the EMVCo Associates Programme," comments Dave Meadon, current EMVCo Executive Committee Chair. "Industry engagement in the programme helps to further the global adoption of EMV through increased accessibility and understanding of the technology. We are particularly pleased to see six of the nine new organisations join as Technical Associates; this demonstrates real appetite from the industry to engage and comment on the activities of our working groups as they manage and evolve the EMV Specifications."
As the first restaurant company to become part of the EMVCo Associates Programme, Dave Burkhart, US IT Director of Mobile & Cashless Solutions at McDonald's Corporation, adds: "We are dedicated to providing fast, safe and secure transactions to our customers and are continually investigating ways to improve the payment experience within our restaurants. We look forward to contributing to the technical discussions within the EMVCo Associates Programme and giving a voice to the way our small business owner franchisees conduct business in their restaurants."
Technical Associate participation is available to all payment industry stakeholders with an interest in providing input into the EMV Specifications for an annual fee of $25,000. Business Associate participation is open to all payment card issuers and acquirers, networks and their representative associations for an annual fee of $12,500.
EMVCo also runs a subscriber service, which offers advance notice of pending developments and changes, as well as an opportunity to participate in a more regular and formal dialogue with EMVCo. The service is open to all industry stakeholders for an annual fee of $750.