TxtNation has now launched its Direct Carrier Billing solution for the Russian market, allowing businesses to accept mobile payments in the European country.
Russia has experienced a lot of growth in mobile Internet usage in recent years, with 31.4% of the population accessing the web on their handsets in 2013, compared to 21.9% in 2012 and 17.8% in 2011. Mobile Internet in Russia is most popular for 18-24 year olds and 25-34 year olds, which are key age groups for mobile payments.
Russia also has the highest mobile penetration out of all of the BRIC countries (Brazil, Russia, India and China) making it a strong market in which to do business.
txtNation can offer a large tariff range, allowing mobile payments from 1rub to 5000rub, opening opportunities to a number of products and services.
As one of the BRIC countries, the Russian market presents a huge opportunity to businesses. Many clients had previously shown an interest in operating there, resulting in txtNation working to offer highly competitive out payments and a large range of price points.
txtNation's Russian Direct Carrier Billing solution complements the range of other markets in which txtNation can offer solutions. Businesses and merchants can accept payments in over 80 other countries, keeping all reporting in one place.
The customisable payment window allows for full integration with the rest of the website and branding and with 10 years of experience in the Russian Market, txtNation offers full technical and compliance support with dedicated account management, making it easier to set up and get the most out of the solution.