Citibank today unveiled new ATMs for the U.S. that will "remember" customer preferences and reduce the time customers spend to check balances, make deposits and withdraw cash.
The new ATMs feature vastly simplified screen flows and a cleaner, streamlined design. Citibank led the introduction and adoption of ATMs worldwide in 1977.
"Based on extensive feedback from customers, we have reimagined the ATM experience to make it simpler and faster," said Citi U.S. Consumer and Commercial Banking President Cece Stewart. "Citibank ATMs will now present information based on customer preferences automatically and they will enable customers to check their balances at any point without having to navigate through multiple screens. No matter how we interact with customers - at an ATM, in a branch, on a mobile device, over the phone or online - we want to deliver the best experience possible."
Some of the enhanced features and design elements include:
The new ATM functionality will launch throughout the U.S. by late February.
The second largest private sector bank in India, HDFC Bank, has offered a "Your Favorite Transaction" on its ATM for years. From personal experience, it slashes cash withdrawal time by at least half. I find it to be a simple, yet valuable, piece of innovation.
Only problem is every time the ATM switch software is updated, the ATM forgets your favorite transaction and you need to set it up again! I tweeted my pet peeve to the bank and immediately got a scripted reply: "@s_ketharaman Thank
you for bringing this to our notice. Will take it up with the concerned team. - Tejal". This was around 2 weeks ago and I'm still waiting for an update that this problem has been resolved.
Have seen the ATMs of Nationwide Building society in UK with the "favorites" option. This is more inituitive approach as ATMs identifies the frequent(repetitive) withdrawal requests made by the user in earlier transactions and automatically tag it as "Favourites".
Seems that this was rolled out in late 2012..
to USD $130K base, double OTENew York City, NY
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