Unlike rewards programs that only allow customers to redeem from a pre-selected list of options, Card Members now have the power to design their own rewards program and treat themselves by redeeming points for almost any purchase with an eligible American Express Card.

"We're committed to making Membership mobile, recognizing a future where decisions on what, where, and how to buy increasingly happen through mobile devices," said David Yoo, SVP Mobile Products and Services, American Express. "We want to be where our Card Members are so that they can get the most out of Membership every day, and we can do that by connecting our Card products to the mobile devices our Card Members rely on most."

How it works:

Download or upgrade the free iOS or Android American Express mobile app
Make an eligible purchase over $1.00 using your eligible Card enrolled in the Membership Rewards program
Open the mobile app and select Use Points for that particular charge once it hits your statement
A credit in the amount of the charge is applied to your account

*Terms apply; see below.

"Our Card Members want flexibility, choice and the opportunity to use the rewards they earn for the things they need and want most," said Yoo. "While many of our Card Members enjoy using points for big rewards like travel, Use Points for Charges now makes rewards more accessible for those who want to use Membership Rewards points for their everyday purchases."

Use Points for Charges is the latest in a series of recent mobile offerings that puts American Express Membership right in your hand on smartphone devices. Card Members can already check their account balance, make payments, browse rewards options, and load special offers to their Card from their phones.