Source: Capco
Capco, the global business and technology consultancy dedicated solely to the financial services industry, today announced the launch of the firm's high-tech digital lab (C Lab), a unique state-of-the-art space that brings together digital technology, social media and creative design, to imagine and develop the next generation of financial products and services.
The C Lab is located in Capco's North American headquarters in New York City.
As digital technology continues to transform financial services, banks and other institutions recognize the need to offer mobile services, conduct big-data-driven analytics, and engage customers through social media and other channels they use in their work and personal lives. In the C Lab, financial institutions undertaking large-scale transformations can apply design thinking to uncover new, innovative ways to service customers. The C Lab takes a user-centered design approach to provide clients with first-hand views of how customers are adopting next generation technologies, and helps to deliver non-traditional products and services in a way financial services firms haven't had to do previously.
"The financial services industry is going through a seismic shift in how it reaches its customers and goes to market," said Ismail Amla, CEO of Capco North America. "There is an incredible opportunity for the industry to focus on a customer-first principle and reach users wherever they are and at any time. The C Lab is a unique environment that brings together boutique-level innovation and digital expertise to develop leading solutions that define the future of financial services."
Featuring a 4k, Ultra HD resolution glass touchscreen and floor-to-ceiling projection capability, the C Lab is a state-of-the-art, interactive environment for financial institutions to imagine and create next-generation products and services. By employing leading-edge technology, the C Lab enables diverse project stakeholders to come together and explore new service design opportunities - including large-scale program planning and product development - in a highly visual, wraparound environment, allowing clients to prototype and pilot new concepts, accelerating time to market.
The C Lab is a culmination of the firm's focus on unique digital technology and the intersection of business and IT. Capco Digital, a recently launched multi-disciplinary practice is responsible for The Lab's operation to help clients fully realize their digital strategies