Flourishing fashion label Issa London unveils ground-breaking new website technology to drastically improve the online buying experience for international customers.
In September 2012 Issa's transactional ecommerce website was launched. Due to the global popularity of the brand and demand from its loyal customers across the world, international shipping was prioritised and is being rapidly introduced.
The Issa website has been integrated with the latest technology from international payment processor SecureTrading and cross-border ecommerce specialist SwipeZoom, in order to optimise the online shopping experience of its international customers.
SecureTrading provides a robust payment platform for Issa's customers, ensuring that transactions are processed quickly and securely, with SwipeZoom's 'Global Adaptor' built in. This innovative new advance means that customers anywhere in the world are able to see and pay for the full - and exact - amount of duties and taxes that are applicable to their purchase, at the point of sale. This transparent approach offers the assurance that there will be no unexpected additional costs later on, while 3D Secureauthorisation guarantees that customers buy in absolute security and confidence. At the checkout, address forms are responsive to the shopper's location, providing familiarity and a personalised shopping experience.
Justin Fraser, sales director at SecureTrading, said: 'Issa is a fantastic example of a luxury British brand that's gained a huge worldwide following. They recognised the importance of carrying their reputation for service through to their international customers and we've provided a seamless solution for them to achieve this. The opportunities for retailers in the global marketplace are massive.'
Richard Aldington, COO at Issa London said: 'We were really impressed with the technology SecureTrading and SwipeZoom offered us. The solution makes things incredibly simple and transparent for our customers - and us - while removing so much of the complexity that can come with trading internationally.'
'We are delighted to welcome Issa to our fast growing family of brands who have not only recognised the potential of international ecommerce, but have embraced the philosophy of treating their internationalcustomers the same as their domestic customers,' said Amer Qavi, CEO of SwipeZoom, 'SwipeZoom is committed to taking brands global, by providing a simple yet compelling solution for both customer and retailer.'