"Customer acquisition and retention remains a key challenge for companies looking to grow their business," comments Joy Griffiths, global managing director, Experian Decision Analytics. "This is especially true for those operating across multiple geographies and in different regulatory environments. The good news is there are significant opportunities to achieve real growth through customer acquisitions for companies deploying the right business strategies.

PowerCurve™ Originations has been developed in response to increasingly complex market demands for truly agile and scalable decisioning software and will enable Experian clients to adapt quickly to dynamic business situations, different regulatory environments and grow their business profitably.

"Credit analytics and loan decisioning models are core components of loan origination systems. Leveraging Experian's expertise in credit analytics, PowerCurve™ Originations can support a wide variety of innovative loan scoring models for individual products segments," said Craig Focardi, senior research director, Consumer Finance at CEB TowerGroup. "The application of these models towards meeting diverse business objectives ranging from risk management to customer retention is an invaluable tool for any financial institution in meeting its lending goals." 

PowerCurve™ Originations, is the newest addition to Experian's PowerCurve™ platform, which also includes PowerCurve™ Strategy Management and PowerCurve™ Customer Management. The new offering is designed to help organisations identify and acquire customers using a real-time, easy-to-use interface. Equipped with the most advanced decision analytics capabilities in the market today, it leverages Experian's international expertise in customer acquisitions and provides access to hundreds of worldwide data sources, streamlining how organisations design and deploy customer acquisition strategies.

Gary Wood, Managing Director, Experian Decision Analytics, UK & Ireland, commented:. "PowerCurve™ Originations is built for customer-level decisioning and ensures that our clients spend less time and money configuring the platform while still retaining the ability to tailor the software to their specific needs. Its scalable and easy-to-use interface will also allow clients to fine tune and improve their strategies, reduce operational costs and drive profitable growth.

"Furthermore, in today's world of constantly increasing new data sources, having a platform that can easily access, refine and maximise the business use of data, in a flexible, agile environment, will ensure that organisations can maintain a real competitive advantage." 

By standardising and consolidating originations processes within a framework that can adapt to changing business needs, PowerCurve™ Originations also provides Experian clients with the ability to meet the demands of compliance and customer expectations.

Clients can choose to install the software within their own IT environments, integrating just the capabilities they need in order to effectively manage costs and leverage their existing software investments. Alternatively, PowerCurve™ can support delivery of Experian's analytics and decisions in a secure environment as a hosted software service provided by one of Experian's state-of-the-art data centres.