Fico (NYSE:FICO), a leading predictive analytics and decision management software company, today announced that Adam Rybusiewicz has been appointed to manage its growing business in Poland.
The move marks FICO's expanded presence in the country, one of several European countries that are seeing tremendous demand for the company's analytic solutions for customer engagement.
Rybusiewicz has more than 15 years of experience in sales, business development, product and project management. He joined FICO in January 2013 as a client development manager for the Adeptra clients portfolio. Previously, he was responsible for secured loans strategy at HSBC in Poland, and has also held sales and product management executive positions at Allianz and GE in Poland. As a consultant, Rybusiewicz advised both local and global firms on market entry and sales strategies.
"FICO already works with six of the top ten Polish banks, helping them advance their strategies through the use of analytics," said Rybusiewicz. "As FICO continues to introduce innovations to the market, my role will be to ensure every client gets the full benefit of analytically driven solutions for marketing, customer management, fraud management, collections and customer engagement."
"The demand for our solutions in Poland requires an expanded local presence," said Phillip Sertel, who manages FICO's operations in Central and Eastern Europe, the DACH region and the Middle East. "Adam has the ideal combination of client relationship management, financial services product management and technology savvy to meet our clients' needs and expand our reach to new companies and new industries in Poland."