The mobile payments company Fortumo is today announcing partnership with Kyivstar, the second largest mobile operator in Central and Eastern Europe and one of the innovation leaders in the region.
This partnership allows 25 million Kyivstar customers to make payments in games and applications in Kyivstar's App Club app store without using a credit card.
The first game to be published using Fortumo mobile payments in App Club is the global hit „Cut the Rope: Originals" from the Russian game development studio Zeptolab. Kyivstar customers are now able to unlock additional features and levels in the game by using one-click mobile payments. The amount of apps in App Club using mobile payments will soon grow, thanks to game developers like Rovio, EA, Halfbrick, Creative Mobile and Lima Sky.
"Our partnership with Fortumo will bring additional value to both consumers and developers of digital products - users are now able to make purchases within freemium and free-to-play games by charging payments to their mobile phone bill. For developers, mobile payments provide better access to monetizing the Ukrainian market - rather than relying on credit cards, a simpler mobile payment solution is now available to them," said Alexei Kireyev, Head of Product Development and New Business at Kyivstar.
"We are very happy to partner with Kyivstar as the regional leader and role model in providing value-added services to their customers. This partnership will bring additional revenue to developers using Fortumo as Ukraine is one of the largest emerging markets and has great potential for mobile payments," said Gerri Kodres, SVP Business Development and Carrier Relations at Fortumo.