Following a successful trial, txtNation has now launched its Direct Carrier Billing solution in the United States, allowing its customers to take mobile payments without facing bureaucratic problems caused by differences between mobile operators.
Many of txtNation's clients had been calling for an answer to the fragmentation of approach in the US market and so the company has been developing a frictionless mobile payment system for mobile users this year.
The new mobile payment option means a seamless purchase process and a better customer experience for end-users, leading to improved conversion rates and loyalty.
The new Direct Carrier Billing (also known as Direct Operator Billing) solution opens the market to those who were previously put off by the difficulties of launching premium services in the United States. The ease of use will potentially also attract many U.S. based businesses that have no experience of using mobile payments.
The service is a simple "plug-and-pay" option for clients wishing to target consumers in the US - with significantly reduced technical and regulatory friction.
The customer experiences a simple, easy-to-use and clean interface with a consistent and friendly payment flow.
Commenting on the launch, txtNation's Chief Business Development Officer, Danny Marino said "We are proud to announce the addition of USA Direct Carrier Billing to our global billing coverage platform to guarantee a fast, seamless and secure payment process for consumers; and new revenue channels for online merchants."
Marino added. "We are pleased to be able to offer realisable billing solutions to customers wishing to sell product and services in the USA, gaining access to a huge and affluent mobile market."
txtNation is no stranger to direct carrier billing technology. The UK-based company, recently finding itself on the prestigious Mobile Entertainment Top 50 Mobile Innovators list, has led the way in bringing DOB to market and in accessible new ways. This is on the back of the company's experience with the UK's Payforit scheme and Sweden's WyWallet.