The Servebase product, ANYpay allows merchants to 'Mix and Match' on a modular basis, elements of its multi-channel payment solution, so the integration of the Pensio solution further enhances this allowing retailers the flexibility to deploy sophisticated online channels with a range of different payment options including multiple payment methods and mechanisms. The combined solution not only empowers the retailers to manage their brand through a selection of sales channels, but gives control to shape the solution and their customer experience through analytics.

By integrating Pensio's solution, Servebase is also able to offer retailers integrated reporting, providing one centralized reporting point across sales channels enabling a single view of the customer. Real-time Analytic solutions enable smarter resourcing and Marketing decisions by understanding activity at Country, Store, website and even terminal level as it happens. These tools can reduce costs and streamline business processes by using a single point of access to view entire payment cross channel transactional data, but can also turn payment data into Big Data, providing valuable insight and even cross sell/up sell opportunities across both Customer present and e-commerce channels.

Furthermore the partnership supports full cross channel Tokenisation, the process used to replace card data on a merchant's system across all sales channels thus enhancing and tightly integrating the customer experience.

Ritz Steytler, CEO, Servebase commented: "We can now offer an e-commerce solution to meet the demands of our large international retailers, who require the need to accept alternative payment methods including bank transfers, credit agreements and local payment types which vary by country. In turn, Pensio can realise the value of offering their e-tailers a customer present solution. We share synergies as a business, which ultimately aim to make it easier for merchants to provide reaade real value around payments and our strategic partnership enables us to do just that. Retailers are faced with ever changing customer buying habits and this agile solution allows them to adapt to change, when they need to".

Angus Burrell, UK Sales Director commented: "We are very excited about our partnership with Servebase. Our e-commerce solution and global payment acceptance links combined with Servebase's Multi-Channel product creates a really powerful retail payment solution, allowing merchants the flexibility to deploy sales channels globally as their business grows whilst giving them the intelligence to gain insight into their customers buying habits and patterns."