Weve is a joint venture between the UK's three largest mobile network operators (MNOs) - EE, Telefonica UK (O2) and Vodafone UK - delivering a secure, highly integrated m-commerce platform based around mobile marketing and wallet services for businesses.

The Logic Group and Weve technology collaboration will see the company designing and building the required central database infrastructure to support Weve's first loyalty pilot delivered via a wallet later this year. The customer behaviour insight generated through this pilot will help guide the future development and direction of Weve's planned loyalty service. In addition, The Logic Group are also assisting Weve with business development activities around its loyalty services and are providing consultancy around the merchant EPoS environment.

David Sear, CEO of Weve, said: "Part of our vision at Weve is to transform how the consumer can use loyalty on their mobile for their best advantage. That means having access to the cards they want to use at hand when they want to use them and understanding the benefits at that moment that using that particular loyalty programme can deliver. From a business perspective, a better understanding of how loyalty can improve and impact their engagement with their customers, based upon accurate and consistent insight into customer behaviour is imperative. A strong partner ecosystem is crucial to our success - including companies like The Logic Group who can support and partner with us in delivering our ambitions in the loyalty and coupon space."

Gareth Wokes, Chairman and CEO at The Logic Group, said: "Weve has the potential to be significant and transformative for the British industry and consumers alike. The Logic Group is delighted to be able to participate in this venture as a technology contributor for managing the secure delivery of loyalty and couponing in Weve's m-commerce platform."