Alliance Data renews Amex Bank of Canada deal

23 January 2013 | 1073 views | 0 Source: Alliance Data Systems

Alliance Data Systems Corporation (ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Canadian loyalty business renewed a multi-year agreement with Amex Bank of Canada, a wholly owned subsidiary of American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company (AXP), as a sponsor in the AIR MILES Reward Program.

A sponsor since 1997, Amex Bank of Canada continues to maintain a co-exclusive agreement to offer its Canadian customers and AIR MILES® Collectors a portfolio of American Express Credit Cards including, the American Express®* AIR MILES® Platinum Credit Card, the American Express®* AIR MILES® Credit Card, the American Express®* AIR MILES® Platinum Business Card, and the American Express®* AIR MILES® Gold Business Card. Terms of the agreement were not released.

A top-five AIR MILES® sponsor, the American Express AIR MILES Platinum Credit Card was recently chosen as Canada's 2012 Choice for Travel Points Credit Card (with annual fee) while the American Express AIR MILES Credit Card was selected as Canada's 2012 Choice for Travel Points Credit Card (with no annual fee) in the second annual RewardsCanada.ca Top Travel Rewards Credit Cards rankings. The rankings are a result of a 30-day voting period in September and October 2012, where more than 3,300 Canadians voted for their favorite cards in 5 different categories. American Express Cards were ranked number one in four out of five categories.

"The strategically-important partnership, and specifically the co-branded credit card products that we have with Amex Bank of Canada, have been influential in growing our collector penetration rate in the very competitive Canadian credit card marketplace," said Bryan Pearson, president of LoyaltyOne, owner and operator of the AIR MILES Reward Program. "We anticipate continued reward mile issuance growth moving forward as we focus on creating and delivering premium value for both existing and new card members, whether that be through cards in our existing portfolio or new, innovative American Express credit card products of exceptional value in the future."

"Our partnership with AIR MILES has been a key driver for our business for more than a decade, and we are excited to continue this relationship into the future," said Howard Grosfield, president and chief executive offiicer of American Express Canada. "Our customers highly value the AIR MILES card products we offer and we look forward to building on the strength of the partnership."