As of early 2013, the drugstore chain will be relying on the e-money institution for card acceptance services for OLV (online direct debit), MasterCard and Visa acquiring, as well as the processing of American Express transactions. Rossmann is using this new payment strategy with all services from one single source to extend and consolidate the range of card-based payment methods available at its store.

Rossmann has been running its network operations in cooperation with easycash since 2004. Until now, the "girocard" debit card PIN method has been used. As of 2013 onwards, Rossmann customers will also have the option of signature-based payment for their purchases as the company introduces easycash's secure OLV acquiring alongside girocard debit card payments. The retailer has additionally chosen to make the most of the combined card acceptance services for MasterCard and Visa debit and credit card acquiring and the processing of American Express transactions provided by easycash.

The intensification of our partnership with easycash is the result of many years of successful cooperation", explains Ulrich Bensemann, Head of Commercial Management at Dirk Rossmann GmbH. "The reason behind the extension of our cashless payment portfolio is a simple fact: We are reacting to our customers' demands who can expect state-of-the-art services when it comes to payments."

Rossmann is an important and trusted partner for easycash. The fact that the retailer has chosen to extend its card acceptance services by using our OLV®, MasterCard and Visa acquiring and our processing of American Express transactions is a special confirmation of our work", declares Marc Birkner, Managing Director of easycash GmbH.

In 2011, the 1,612 Rossmann stores in Germany achieved sales of 3.81 billion Euros, with 1,672 health and beauty stores and 20,000 employees.