U.S. Bank customers will be able to enroll their existing Visa and other payment card accounts, allowing them to pay online by simply entering a user name and password at checkout, whether transacting on a PC or mobile device. As V.me acceptance continues to gain momentum at a growing number of eCommerce merchants, Visa will work closely with U.S. Bank to broadly deliver the service to its customers.

"V.me presents a new service for our customers that addresses the growing consumer desire to shop online from any device with ease and simplicity," said Clifford Cook, chief marketing officer for U.S. Bank Retail Payment Solutions.

V.me presents an opportunity for issuing banks to strengthen account holder relationships by offering them a new service that allows consumers to shop online - from any web-enabled device simply and securely. Through U.S. Bank branding and backed by Visa, account holders can shop with comfort knowing they are protected by layers of security within Visa's industry-leading network.

"Visa is committed to delivering a new dimension of convenience and security, one where consumers are no longer required to share personal account and billing and shipping information at checkout," said Jennifer Schulz (@Jen_Schulz), global head of eCommerce, Visa Inc. "Visa and U.S. Bank have a close relationship dating back many years, making U.S. Bank a critical part of our go-to-market strategy for V.me, and giving their customers a distinct eCommerce advantage this holiday season."