From 30th October, Thomas Pink will enable customers to buy exclusive merchandise wherever and whenever they choose using the Thomas Pink instant mobile check out, powered by Simply Tap. The service will launch ahead of the hotly anticipated British & Irish Lions Tour to Australia, with Rugby fans everywhere able to download the Thomas Pink instant mobile check out app and buy official merchandise.

Thomas Pink joins a growing list of retailers and media owners partnering with Mobile Money Network to boost sales conversion across existing and new retail channels, and capitalise on the upsurge in shopping from mobile devices. Existing partners include some of the biggest names in entertainment, media, technology, fashion and food, including Universal Music, Associated Newspapers, Carphone Warehouse, Thorntons, HMV and Pretty Green.

Alex Field, global head of marketing, at Thomas Pink explains the move: "Using Simply Tap will enable us to invigorate all of our sales channels for what is a hugely exciting launch for the company. Mobile shopping is taking off, but the beauty of shopping powered by Simply Tap is that our customers can use it across multiple channels. This includes in store and buying direct from advertising as well as from a dedicated mobile checkout which will feature a market place of our full British & Irish Lions Collection. This gives Thomas Pink and our customers a great deal of convenience, whilst providing us with the opportunity to maximise the value of our sponsorship of the tour and engage with our customers in new ways."

Thomas Pink and several British & Irish Lions legends will launch the exclusive Lions collection at the Golden Lion pub in St James' London. The venue will be renamed 'The Pink Lion' for five days (30 October to 4 November) and showcase the exclusive British & Irish Lions collection. Pub dwellers will be able to purchase products from the collection inside 'The Pink Lion' via the Thomas Pink Mobile checkout app, powered by Simply Tap, or from the mobile marketplace. The first 100 customers purchasing through the Thomas Pink instant mobile checkout will receive a free, limited edition Thomas Pink rugby ball.

Mobile Money Network MD John Milliken says: "Mobile Money Network continues to gain momentum as retailers and partners join for the opportunity to increase sales to customers via multiple channels. Previous initiatives with retailers have shown that customers love the simplicity of being able to buy quickly, easily and securely on their mobile phone. We also know that the easy shopping experience and simple registration provided by Simply Tap means that customers are less likely to drop out of a sales process then on an e-commerce site, boosting sales conversion."