Money360 is not a bank, but a P2P marketplace streamlining traditional banking by allowing private real estate lenders around the country to provide mortgage financing directly to commercial and residential borrowers. P2P lending is growing rapidly. Online Banking Report published by NetBanker has reported the following on the peer-to-peer (P2P) lending market: "After growing five-fold in two years (2011 vs. 2009), we expect continued strong growth of nearly 40% compounded annually through 2021."

"Peer-to-peer lending has really taken hold as P2P companies like Lending Club and Prosper have achieved remarkable growth. Money360 is positioned to revolutionize traditional and P2P lending models as we offer the first P2P marketplace where borrowers seeking residential and commercial loans are matched to lenders and investors from all over the country looking to make common-sense loans," said Evan Gentry, CEO of Money360. "Borrowers, who are otherwise being turned down by banks, are taking advantage of Money360's unique ability to match them to private lenders who make loans secured with real estate and who will directly manage the loan."

Money360's LoanMatch technology makes it possible for borrowers to obtain common-sense P2P mortgage loans at a time when banks turn them down because they don't meet the tight lending standards, even though they may have equity or cash for a down payment. Many of the lenders registered on Money360 are seeking to make asset-based loans and are less focused on credit history and income documentation. Individual borrowers/companies can post residential or commercial real estate loan requests, specifying the loan details, terms and maximum rate they will accept.

With Money360's LoanMatch technology, borrowers gain immediate access to private lenders with capital focused on their specific loan type and market. Borrowers that have been successfully matched to lenders through Money360 include borrowers with challenged credit histories and recent foreclosures, as well as self-employed borrowers and borrowers with inconsistent income sources. Closed loans have included bank short-sales. Private lenders have included local investors, real-estate investors and private real estate lenders, all of which are generating healthy returns by making real estate-secured loans at a time when other asset-secured investments are generating negligible returns.