The platform (modernwealthmanagement.co.uk) enables them to take charge of their funds and obtain all information they need to make their investment decisions in one place. MWM provides easy to use and visual tools to manage investments, along with educational articles and videos, blogs and smart infographics and the ability to converse with peers.

The platform was developed with a focus on usability and simplicity to provide guidance to self-directed investors and make wealth management as straight-forward and transparent as possible. The platform is powered with integrated Morningstar tools and data for funds and ETFs. Further a new tool called Ideator helps clients determine their general risk profile and get started with model portfolios of either funds or ETFs independently selected by Morningstar Investment Consultants to match each of the profiles. Clients can individually change weightings or entirely remove funds or ETFs from the model portfolio before investing. Investors can also manage their ISA and SIPP investments through the platform, and invest in the UK and overseas equity markets, gilts and corporate bonds, a wide range of ETFs and over 2,400 managed funds. Costs for using MWM are fully transparent, upfront fees on fund purchases are cut to zero and equity and ETF trades cost £9.95 for orders up to £75,000. The full list of rates and charges can be found here:
modernwealthmanagement.co.uk/Documents/PDF/RatesAndCharges_301111.pdf

Coinciding with the launch, Saxo Bank commissioned a survey of more than 500 retail investors which found that over 78% of respondents already manage at least some of their investments online. 71% would feel confident to make decisions themselves if they had all relevant information available. When asked about fees 25% of respondents said they have no clear understanding of the fees they pay or are prepared to pay for managing their wealth. At the same time cost is the most important factor for investors, followed by good advice and transparency.

Karsten Henriksen, Head of Modern Wealth Management for the UK market commented: "We are very excited to launch this platform in the UK. This is an important market for us, and we can see from our survey that MWM fits right into the requirements and expectations of today's investors. The wealth management space in the UK is well developed and investors are sophisticated, and MWM meets their needs by providing simple, easy to use tools and offers transparent fees and guidance for those who are just beginning to take their wealth into their own hands."

MWM launches today in the UK and will be rolled out to other countries in the near future. Client cash is guaranteed by the Danish state for the equivalent of EUR 100.000. Clients' stock portfolios will be kept in segregated custody.

Whilst Modern Wealth Management accounts are held with Saxo Bank A/S, its wholly owned UK subsidiary Saxo Capital Markets UK Limited, which is authorised and regulated by the UK Financial Services Authority, acts on behalf of Saxo Bank as the introducing broker for the Modern Wealth Management service in respect of the UK.