This recent development has provided the bank with a new level of strategic guidance and direction.

HSBC and Hydra have been working together to discover ways that the bank can increase the effectiveness of its Search Marketing activity. With the implementation of The One Platform from Hydra, the bank is able to easily and quickly source and define an enhanced keyword set extending its reach and enabling a more strategic approach.

By deploying Hydra's One Platform, HSBC has been able to see its Search Marketing effort in a level of detail not previously possible. Hydra combined the Natural Search, Paid Search, discovered Keywords and Phrases from HSBC's website with other sources to understand the opportunity currently available to HSBC.

The One Platform's visualisation tools allow HSBC to see the sphere of opportunity from a 30,000 foot view which can then be drilled down into to assess trends and opportunities in performance at a keyword level. "Hydra is an innovative and powerful cloud-based search engine optimisation (SEO) tool for serious SEO Managers who rely on analysis to make informed strategic SEO decisions for their business websites. Its intuitive user interface, powerful visualisation tools and real-time data crunching is second to none," said David Philip, Digital Customer Experience & Sales Optimisation Manager for HSBC's Commercial Bank division.

John Crossland, Digital Acquisition Manager at HSBC's Retail Bank and Wealth Management Division adds, "For the first time ever, we're able to see an unimaginable amount of vital performance and opportunity data in one, simple to digest platform. This insight, combined with Hydra's optimisation tools, has radically changed the way we strategise and prioritise. The One Platform is now a key tool in our search marketing activity."

Hydra's One Platform combines insights from Natural Search, Paid Search and Social Media to uncover opportunities digital marketers can apply to achieve optimal performance for digital spend