By adding a credit, debit, prepaid or gift card to Billeo's platform, the issuer is instantly connected to the more than 1.5 million consumers who use Billeo's free iPad and browser apps to shop or pay bills online.

Once a credit, debit, prepaid or gift card issuer uses the API, the issuer's card appears as an option in Billeo's iPad and browser apps (ShopSmart, Offer Assistant and Bill Pay Assistant) allowing cardholders using any of Billeo's free apps to easily add the card into their eWallet and use it while shopping or paying bills online.

"People want shopping and paying bills online to be smooth and simple -- we're giving issuers an opportunity to make using their card the easiest choice," said Murali Subbarao, CEO of Billeo, Inc. "Use and retention are two of the biggest concerns for card issuers -- especially those in the prepaid market. Our platform puts an issuer's card top-of-mind for online shoppers, consumers shopping from their iPads and people paying bills online."

Since the API establishes a direct connection between the card issuer and Billeo's Active Context ™ platform, all information is secure and kept up-to-date -- even when an address changes or a new card is issued. This also allows people to check their balance before making a purchase and reload prepaid cards directly from one of Billeo's apps.

Card issuers can also integrate Billeo's Active eWallet API™ into their own apps and services to create a rich and engaging branded experience.