E*Trade Financial (NASDAQ: ETFC) today announced that E*Trade Securities LLC has launched open application programming interface ("Open API") for third-party and independent software developers to interface seamlessly with E*Trade's investing platform.
Through the new Open API, customers will have access to technical information and documentation, reference guides, and other resources to help network external applications and programs with E*TRADE's investing platform.
"Open API presents a world of opportunity to customers looking for a more customized investing experience and to software developers looking to create the next great investing app," said Michael Curcio, President, E*TRADE Securities. "Our main objective is to facilitate innovation and ideas that empower customers - ultimately creating a richer investing experience."
E*TRADE also announced plans to offer customers the ability to interface with popular third-party vendors including CoolTrade and AbleSys through Open API, providing investors seamless access between E*TRADE's fast, reliable trading technology, and these external programs' market research and stock trading tools.
"We're excited to connect via API with CoolTrade, AbleSys and others in the future - allowing customers to leverage E*TRADE's world-class technology, account management and order execution, while having greater options for customized trading, research and market interaction," Curcio said.