'Sponsored by You' gives Nationwide customers the opportunity to see their child help lead out the national team, see their name displayed on perimeter advertising boards, receive tickets to international football matches, enjoy VIP hospitality packages, watch exclusive team training sessions together with many other 'money can't buy' opportunities.

The ATM:ad campaign features across 697 through-the-wall cash machines at Nationwide Building Society branches, in a campaign that kicked off for a week in July and is running again from 30 July - 12 August.

The creative for the ad was designed by Nationwide Building Society and adapted for use on the cash machine by i-design's in-house creative team.

Nationwide's sponsorship controller, Chris Hull said: "The use of the ATM:ad system and its animated imagery provides a fantastic opportunity for Nationwide to promote the ground breaking 'Sponsored by you' initiative which provides Nationwide customers with exclusive access to a wide range of sponsorship benefits".

Ana Stewart, i-design Managing Director, commented "Using ATM:ad to promote sponsorship activity of this nature is another creative way for the bank to utilise the ATM:ad solution. It highlights the dramatic flexibility and ease with which our software complements the Society's own marketing and promotions strategy".

ATM:ad is a multi-vendor, multi-platform and end-to-end marketing solution which allows network owners to take advantage of this contact to strengthen relationships with customers and tap into valuable new revenue streams by turning the 'dead' space in ATM transactions into valuable marketing real estate.