21 April 2014
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ITRS Group names Jeff Hoffman head of sales, Americas

30 July 2012  |  1100 views  |  0 Source: ITRS Group

In the latest development, and as part of its global expansion strategy, ITRS Group Ltd, the leading global provider of specialist Application Performance Monitoring (APM) technology to the world's financial community, has appointed Jeff Hoffman as Head of Sales for the Americas.

Hoffman was recruited from Sungard, where he was Vice President of Sales at Avantgard. ITRS will benefit from Hoffman's more than 20 years' experience in senior sales roles within financial markets, in organisations such as IBM and Oracle.

"I find ITRS's global expansion plans very exciting and I believe this is a great time to join such a dominant provider of APM. ITRS Geneos is an excellent product set and is already the preferred choice for American banks and financial institutions in Europe and Asia. This is a fantastic opportunity to widen my field of operation within the Americas and a challenge I'm really looking forward to."

The ITRS Geneos product set provides critical services to the financial sector, from managing risks and providing advanced visibility and greater reliability of key systems, to helping reduce latency.

Kevin Covington, CEO of ITRS, said: "It is great to have Jeff on our team. I'm particularly impressed with his track record and knowledge of financial institutions and the key participants in this sector. I have no doubt ITRS will strengthen its position even further in the Americas with Jeff heading up the sales team." 

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