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02 March 2009 - 14:44

BNP Paribas 'Starbank' programme lets raw recruits build virtual banks

BNP Paribas has launched an online training game that enables new recruits to learn about the business by building their own virtual banks.

The "Starbank" programme, available in French, English and Italian, calls on players to build a fictitious bank in an orbital city of the future.

Initially helped by a virtual guide called Marvin, they must develop their business by establishing structures such as sales outlets and business centres, or by investing in new business lines and services.

Various performance indicators let players track the profitability of their investments in real time.

BNP says the game is an enjoyable way for new staff to learn about the bank's three core businesses: retail, asset management and services and corporate and investment banking.

Last month the bank launched an online game that saw 4000 students from around the world compete in a virtual world to accomplish banking related missions.

You can view a demo the game here


 
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