US investment bank Bear Stearns is to begin using podcasting technology to deliver equity and fixed income research and other content to clients.
The 'BearCast' captures the bank's conference calls, proprietary research and special events in downloadable audio files for investors to listen to anywhere.
Clients will also be able to access industry conferences, daily conference calls with analysts and other exclusive content. Audio files on the BearCast site will often be accompanied by slides and other printed research.
The files can be downloaded directly from the bank's Web site to a computer or portable MP3 player such as an iPod. Clients also have the option of subscribing to audio updates.
Kay Booth, senior managing director and director of global equity research, Bear Stearns, says: "Clients have been seeking new ways to access information from Bear Stearns; this new service gives them added flexibility in how they get our full range of unique, grass-roots research. It marries our firm's research content with the vast array of portable devices now available."