The new site, available in Spanish and English, is designed to create a best-in-class online experience for prospective and existing customers.

"At CitiFinancial, we are continually looking for new ways to reach our customers to deliver the extraordinary products and services they have come to expect," said Daniel Garza, President, CitiFinancial Puerto Rico. "The launch of the CitiFinancial website in Puerto Rico is a perfect example of our ongoing commitment to providing new tools and resources that create value for our customers and communities."

Highlights of the website include:
• Compare Loans - Customers and prospects can research and compare the variety of loan products CitiFinancial has to offer based on the description, amounts, terms, rates, benefits and most common uses.
• Financial Tools - Calculators allow customers and prospects to evaluate their current financial situation while providing guidelines and new options.
• Financial Education - Based on CitiFinancial's belief that knowledge is your best asset, the website includes information on understanding credit, protecting personal information, being knowledgeable about customer rights, preparing for unexpected challenges and answers to frequently asked questions.
• Branch Locator - The branch locator will display a map, along with a list of the nearest CitiFinancial branches based on the city or zip code entered.