Elton Cane - Independent - Brisbane 23/10/2009 | 2365 views | 3 commentsAnother ill-considered bank logoANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs. http://thefinancialbrand.com/2009/04/21/anz-new-logo/
Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, u...
Tags: Retail banking Peter Roberts - UCL - London 26/11/2008 | 1130 views | 1 commentApple forced to scrap iPhone advert Apple have been told not to run a TV ad again in the UK for the iPhone 3G after 17 people complained that it exaggerated the speed of 3G.
The ad used the phrase "really fast" repeatedly, coupled with shots of pages being loaded in fractions of a second.
Apple maintained that the average viewer was...
HSBC stands accused of 'cultural insensitivity' after dressing up an overweight white man to look like a sumo wrestler and running it on ads across the UK.
Complaints have come in that it looks like the man's skin tone has been darkened and his eyes have been made to look narrower - however the ad ...
Tags: Retail banking Peter Roberts - UCL - London 16/04/2008 | 1312 viewsHey let's dumb it down for the yoof market Have you seen www.urelife.com?I thought this was a Nathan Barley-style spoof at first. Surely a web site can't be this bad? Not even BBC3 looks this 'yoof'. What crack team of marketing geniuses thought this dumbed-down, quasi-text speak would appeal to the kidz? The kids may be young bu...
Peter Roberts - UCL - London 03/04/2008 | 955 viewsBrand madness - Apple versus Microsoft The Mail app on the Mac comes with an RSS feed entitled Apple hot news which as you might expect is full of feel-good, brainwashing nonsense about all things Apple. Some of it's interesting - for example in a consumer survey by Changewave - 35 per cent of respondents who plan to buy a smartphone...
18/02/2008 Two word slogan - yours for 1.4 million quidPeter Roberts - UCL - London | 1797 views
21/09/2007 Eros card - that's a top ideaPeter Roberts - UCL - London | 2126 views
14/09/2007 If this is the future I'll give it a missMatt White - Finextra - London | 1883 views
Tags: Cards, Payments
04/06/2007 You'd never get a bank choosing a logo this bad...Peter Roberts - UCL - London | 6885 views | 2 comments
03/04/2007 Blog now or you're firedPeter Roberts - UCL - London | 1523 views
22/03/2007 Liverpool Victoria name change shockerPeter Roberts - UCL - London | 2447 views
Tags: Retail banking
12/03/2007 Information revolution? Marketing farce more like!Peter Roberts - UCL - London | 1809 views