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Archive for: July, 2010

Sanat Rao - Infosys Technologies Ltd - London | 26/07/2010 | 3909 views | 1 comment

Strategy No. 6: Knowing your customers is to keep them.

With confidence in the financial system taking a hard knock, few things are more important to banks at the moment than keeping customers happy. Talk about customer-specificity has been doing the rounds for a while; now it is time for action. Customer-specificity is that state of mind when every customer is considered a “segment of one”... Tags: Online banking, Retail bankingGroup: Innovation in Financial Services

Sanat Rao - Infosys Technologies Ltd - London | 09/07/2010 | 3444 views

Strategy No. 5: Stand out for your online experience.

When confidence plummeted along with the value of their investments, people started to track their savings more closely to preserve what they had left. Mostly, they did this online, for two reasons – cost and convenience. The increase in online banking intensity presents banks with an opportunity to improve customer satisfaction. Why? Becaus... Tags: Online banking, Retail bankingGroup: Innovation in Financial Services

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