47743
Archive for: March, 2010
Rss feed of blogs Sanat Rao - Infosys Technologies Ltd - London | 22/03/2010 | 2562 views
Given the diversity and sophistication of banking channels, people may wonder if there is room for further innovation. Now that technology has done its bit, it is time to generate new ideas around banking distribution, such as geo-specificity. Canadian banks have set a great example of how to stay within reach of customers, no matter what. Canada&... Tags: Online banking, Retail banking
Rss feed of blogs Sanat Rao - Infosys Technologies Ltd - London | 08/03/2010 | 2342 views | 1 comment
I think one cannot overstate the importance of customer segmentation. Unfortunately, banking segmentation has remained largely unimaginative, with customers being grouped together based on the size of their accounts. While numbers are important, they do not paint a complete or nuanced picture of the customer. True customer understanding comes from ... Tags: Online banking, Retail banking
Showing: 1