Sarah Appleby
Rss feed of blogs Sarah Appleby - Striata- Financial Services Technology - Rochester | 13/06/2013 | 560 views
Paper turn-off-still a challenge Getting customers to turn off paper is proving to be more difficult than anticipated. Online banking has evolved tremendously from RBS' Homelink in 1983 to what is now a techno frenzy of IB and apps. However, the idea of managing all your money online has still only convinced an average of 24% of people across FS (... Tags: Security, Risk & regulation
Rss feed of blogs Sarah Appleby - Striata- Financial Services Technology - Rochester | 08/05/2013 | 1339 views | 2 comments
Imagine these 3 scenarios: You received an email notification that your credit card bill is ready for viewing and payment online. You don’t remember your password. Do you pay it? If so, when? Your water bill has arrived by post. You open it after a long day at the office. Do you pay it? If so, when? You’re on your bank’s p
Rss feed of blogs Sarah Appleby - Striata- Financial Services Technology - Rochester | 18/01/2013 | 2449 views
I attended a retail banking conference recently, where the conversation surrounding customer service was more present than I ever could have imagined. I’m no cynic, in fact, I don’t even dabble much in sarcasm but the sincerity of the conversation surprised even the Candide in me. Financial institutions not only want deposits but also ...
Rss feed of blogs Sarah Appleby - Striata- Financial Services Technology - Rochester | 03/12/2012 | 2442 views | 4 comments
Ask yourself this question: When it comes to simplification, who am I considering? The business The customer’s life Both? The success of your paperless campaign will be measured by your answer. No need to be cryptic here. The most triumphant campaigns producing the fastest return on investment will simplify both your customer’s...
Rss feed of blogs Sarah Appleby - Striata- Financial Services Technology - Rochester | 02/08/2012 | 2113 views | 2 comments
Email receipts are a highly underutilised tool. They are an incredible addition to your communication suite, an opportunity to cross sell and they enhance future marketing, yet only a handful of bricks and mortar retailers are actually using them. I believe all retailers should move to email receipts - for purely selfish reasons. I am sick of sift...
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