Finally, the dust has settled! About 550 million adult Indians have chosen a decisive government with absolute majority, and that too for the first time in about 30 years. The world’s largest democracy has demonstrated the power of ballot. Throughout the
campaign, many shortcomings related to the wining party such as lower human development in a few ruling states, communal precedence, anti poor actions were brought to voters’ notice. However, voters weren’t influenced and voted for the winning party to give
it a resounding victory. This election is hailed as a well-orchestrated event and is an ideal case for professional scrutiny. This win amid lot of complexity holds few lessons for many banking CXOs in terms of brand building and new product development.
I personally feel there is a big takeaway for bankers. The strategy adopted by the winning party offers a recipe of successful product rollout, through brand building, harnessing the power of multiple stakeholders across multiple departments, through technology
and customer-centric outreach.
The views expressed here are solely those of the author in his private capacity.
© Finextra Research 2015