If you happen to notice of late, all banks now have been relegated to a commodity status.
It doesn't matter which bank you want to do business with, you will find that all of these banks offer very similar services, with very similar fees.
We can use our ATM cards on the ATM machines of any bank.
All banks offer internet banking, some easier to use, some not so.
All banks offer loans for the same stuff (Auto, home, personal, business).
All banks offer trading accounts.
The only differnce is in the service that they offer to their customer. This is the classic situation of a commodity market.
What does this mean for these banks and more importantly for their customers?
How can banks differntiate themselves on various other axes? What could potentially be these axes?
Blog updated: 27 May 2015 02:50:19