19 April 2014

Talk of Many Things

Ketharaman Swaminathan - GTM360 Marketing Solutions

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Beware of Credit Card Reward Redemption Theft

07 February 2014  |  2610 views  |  0

In Will The Sad State Of Logistics Hurt eCommerce? (hyperlink removed but this post will come up on top of the Google SERP), I’d alluded to how DHL, FedEx and other multinational courier companies are 8-10X costlier than the local ones in India, and are, therefore, used only for high-value consignments.

I recently went through an experience which highlighted the risk of sending anything valuable via couriers.

I placed an order for redeeming my points on one of my credit cards in the middle of September. As frequent card users know, such rewards can be quite valuable. Three weeks later, I still hadn’t received the ordered items and called the bank. The CSR who came on the line was shocked to hear my complaint since the bank had apparently shipped the consignment the day after I’d ordered it and promised to follow up with the courier company immediately.

Lo and behold, I got the parcel within the next two hours.

As an external party who is not privy to what goes on between banks and couriers, here’s what I suspect happened:

From the external marking, the courier company could easily make out that the package contained valuable items – even gift vouchers are sent out as bearer instruments. The courier sat on the delivery, hoping to pocket the reward if I hadn’t followed up.

While these attempted thefts might be isolated acts of a few of its employees, I hold the courier company guilty of omission, if not commission, in the process. 

Maybe I’m jumping to conclusions. If you can think of any alternative explanation for the aforementioned incident, please let me know in the comments below.

In any case, it won't hurt closely tracking fulfillment of your redemption orders.

Sorting or Stealing? TagsCardsRisk & regulation

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Ketharaman Swaminathan

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GTM360 Marketing Solutions

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